A new KFC restaurant opened last month near our office in Óbuda. We try to visualise the characteristic of surrounding area of the location using GeoIndeX database.

Downtown index

Locations of public services, and public transport changes shows the downtown index.

KFC Óbuda – Downtown Index map

Residential types

Proportion of housing estates, townhouse or block of flats and family houses shows the residential types of surrounding areas of resataurant’s location.

KFC Óbuda – residential types map

Drive-time zones

Drive time zones by distance (meters) or time (minutes) show the catchment area of the location.

KFC Óbuda – drive time zones

KFC Óbuda – drive time zones

If we know these informations we can calculate the quantity and the quality of potential customers, and the purchasing power.

KFC Óbuda – Purchasing Power cluster map